"Digital macro trends and technologies of the XXI century: the role of artificial intelligence in the development of the tourism industry"

Olena Kasyan, founder of OKTOWN, has greatly expanded her achievements in the field of tourism and technology by sharing her insights and research in the monograph "DIGITAL MAKETRENDS AND TECHNOLOGIES OF THE XXI CENTURY". In her chapter article, Olena focused on the role of artificial intelligence (AI) technologies in the development of the travel industry.

One of the main topics covered by Kasyan is "The role of artificial intelligence technologies in improving the tourism industry". In her research, Elena discusses the impact of AI on marketing and promotion of travel services. She notes that traditional approaches to marketing, such as advertising, public relations, and word of mouth, are gradually being replaced by new approaches that provide hyper-personalized marketing.

Olena focuses on the use of AI algorithms to analyze customer data to provide personalized recommendations and offers based on their preferences and behavior. She also discusses the use of augmented reality (AR) and virtual reality (VR) in marketing, where AI technologies help to create immersive experiences for customers. For example, AR and VR technologies can be used to provide virtual tours of destinations or demonstrate the features of accommodation.

Looking at the bigger picture, the use of AI technologies has the potential to revolutionize the travel industry by improving customer experience, increasing the efficiency of operations, and creating new approaches to marketing and promotion. However, the implementation of AI technologies also poses challenges, such as ethical issues and job losses, that need to be addressed.

In her article, Olena Kasyan also provides useful advice for OKTOWN partners and other businesses interested in using technology in the tourism sector. She recommends investing in AI-based analytical tools to gain a deeper understanding of customer behavior and preferences. Using AI technologies to create chatbots and virtual assistants can improve the customer experience and provide personalized support. Also, the use of AI-based recommendation systems can help businesses provide more relevant and personalized offers to customers. The development of AI-powered mobile applications will allow for the provision of context-aware, personalized services to customers in real time.

These tips demonstrate that AI technologies developed by the OKTOWN team have significant potential to improve the operations of tourism businesses and provide a competitive advantage. By utilizing these recommendations, OKTOWN partners and other businesses in the travel industry can harness the power of AI technologies to improve customer experience and achieve future success.

To read the original text, please follow the link: link to the original

For download: DOI 10.46489/dmtato23-17

https://www.oktanprint.cz/p/digital-macro-trends-and-technologies-2/